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Amesys logo CASEWORK — 06 / 06 · EVENTS + 3D

Amesys — a stand approved before it existed.

A defence-expo stand for a Bull group company — modeled photoreal, signed off on screen, and built to demo live systems on the floor.

SECTOR
Defence technology
SCOPE
Stand concept · 3D · Build
SETTING
Defence & security expo
THE CHALLENGE

Complex systems, one walk-through.

Amesys, a Bull group company, had to present interception, jamming, and electronic-warfare systems at a defence expo — live demos, a vehicle, and a parent brand to honor. Stakeholders across two companies needed to sign off on the stand long before fabrication.

THE APPROACH
01
The stand in 3D, first

The full stand modeled photoreal — structure, graphics, lighting, even the vehicle bay — so every stakeholder approved the same picture.

02
Designed around the demos

Live demo stations, product walls, and a meeting space sequenced so a visitor moves from headline to hands-on without a guide.

03
Two brands, one hierarchy

Amesys leads, Bull endorses — graphics and placement worked out in the model, not argued on the floor.

THE WORK
STAND CONCEPT PHOTOREAL 3D EXPO GRAPHICS DEMO STATIONS
THE OUTCOME

Signed off before a panel was cut — what stakeholders approved is what the expo got.

Certainty before build

Two companies approved one photoreal model — no surprises at fabrication.

Demos anchor the stand

Visitors move from headline to hands-on demo without a guide — the layout does the selling.

Brand hierarchy holds

Amesys leads and Bull endorses, consistently, on every face of the stand.

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