SERVICES — 01 / 06

Brand & Corporate Identity

Logos, complete identities, guidelines, and collateral — positioning that makes you unmistakable at every touchpoint, built by senior people in weeks.

ETHMAR · JAROUDI MEDIA · MACEEN CAPITAL · VILLATE · RETAIL PROJECTS
ETHMAR — BRAND GUIDELINES V2.1
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PRINT · PACKAGING · DIGITAL
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THE SERVICE — WHAT'S INCLUDED

An identity is a system, not a logo — one language, everywhere you show up.

Positioning, design, and production in one engagement — take the full stack or à la carte, scoped and quoted before work begins.

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THE APPROACH 01–03
01 Positioning first Strategy before pixels.
02 Built as a system Every new touchpoint slots in.
03 Made for production Ships print-ready.
Logos & Identities 01

A distinctive mark and the system around it — construction, clearspace, color, and type that hold at every size.

ETHMAR · JAROUDI · RP
Brand Guidelines 02

The rulebook that keeps every hand consistent — usage, do's and don'ts, and templates your team actually uses.

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LOGO · COLOR · TYPE · USAGE
PRINT · PACKAGING · DIGITAL
Naming, Slogan & Copywriting 03

Names, taglines, and the words on every deliverable — the brand sounds like it looks, from day one.

VILLATE — LOGO & SLOGAN
30+

package designs shipped inside one identity system — every new product slots in without a redesign.

ETHMAR — FOOD & FMCG
Annual Reports & Brochures 04

Investor-grade reports and sales documents — designed in the system and delivered production-ready.

MACEEN CAPITAL
Collateral & Office Branding 05

Cards, decks, sales kits, reception walls, and wayfinding — the identity everywhere you sell and work.

MACEEN · RP BRANCHES
HOW IDENTITY WORK RUNS

From audit to handover in 3–4 weeks

STEP 1 WEEK 1
Discovery & audit

We map your positioning, competitors, and every touchpoint the identity must survive — agreed targets before any pixels.

STEP 2 WEEK 2
Positioning & concepts

Two to three directions, each presented as real applications — packaging, reports, signage — never moodboards.

STEP 3 WEEK 2–3
Design & refinement

One direction goes deep: mark, color, type, and layout rules — stress-tested across your actual collateral.

STEP 4 WEEK 3–4
Guidelines & rollout

Final files, the guidelines document, and templates handed over — with our production floor behind the print run.

IDENTITY CASEWORK

Identities that shipped — and held

Browse all casework →
Ethmar logo
Ethmar IDENTITY

30+ package designs and a complete integrated identity for a food producer — one system from shelf to carton.

LOGO 30+ PACKAGES
Jaroudi Media logo
Jaroudi Media IDENTITY

A dynamic scripted logotype projecting a daring, innovative personality for a regional production house.

SCRIPTED LOGOTYPE
Maceen Capital logo
Maceen Capital IDENTITY + PRINT

Intersecting geometry reflecting transparency — carried through annual reports, sales kits, and office branding.

ANNUAL REPORTS OFFICE BRANDING
Villate logo
Villate IDENTITY + 3D

One mark, five villa styles — each with its own concept color, from logo and slogan to campaign.

LOGO & SLOGAN 5 STYLE BRANDS
Retail Projects logo
Retail Projects IDENTITY

A premium B2B retail identity rolled out branch by branch across KSA's best malls.

BRANCH ROLLOUTS
Ethmar packaging range
ETHMAR — PACKAGING RANGE
IDENTITY FAQ

Before you brief us

Still have questions? Talk to a human →

How long does an identity take?
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3–4 weeks for a complete identity. Add a week or two when naming or a large collateral set — packaging ranges, annual reports — is in scope.

What do we receive at the end?
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Final logo files in every format, the full guidelines document, source files, and templates for everything in scope. You own all of it.

Can you refresh our identity instead of starting over?
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Yes — evolution over transformation is how we work. We keep the equity you've built and rebuild the system around it.

Do you also produce the printed collateral?
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Yes. Print & production is in-house, so cards, reports, packaging, and signage ship from the same team that designed them — no handoff, no drift.

How does pricing work for identity projects?
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Fixed scope, quoted up front after a free audit — no hourly meters. Collateral and production runs are quoted per piece.

START THE CLIMB

Make your brand unmistakable.

A senior identity team, a fixed quote, and a system that holds everywhere it ships.

Book an intro call Get a free audit